Facebook Automotive Inventory Ads (AIA)
Facebook Automotive Inventory Ads are one of the most cost-effective lead generating digital advertising options for dealers!
With Automotive Inventory Ads (AIA), your dealership can showcase units across Meta (Facebook, Instagram, etc.) with 4x more exposure (per 7 days window) than generic paid ads on Facebook with dynamic creative. Dynamic Creative Catalog Ads will show your audience a version of your ad they are most likely to interact with. This earns you more qualified leads at a lower cost per conversion!
What Are AIA?
AIA leverage user engagement and show ads to in-market vehicle shoppers. Through catalog integration and targeting, shoppers are presented with vehicles relevant to their interests, allowing your sales team to focus on converting quickly. The key difference between AIAs and typical Facebook dynamic ads is that AIAs focus on vehicle sales only.
Why Do I Need AIA?
AIA supports retargeting for both new and used inventory. Facebook also allows you to focus on people who are already shopping for vehicles, ensuring viewers are more likely to convert.
Automotive Inventory Ads function automatically once you’ve set them up. Your campaigns are permanently activated and can automatically reach shoppers with the right vehicle at the right time, whether on mobile or desktop.
Ready to Get 4x the Exposure with AIA?
Ready to launch your dealership’s AIAs and start generating more high-quality leads? Reach out to our sales team today to get your campaign launched!
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