This fundamental question is one continuously forgotten by dealers across the nation but is the most critical question to answer in today’s competitive landscape. Whether you’re the leader in the local market or if you are nipping at the heels of the top dog, success will ultimately be determined by how well you promote your brand online and connect to the users that matter. There are no magic tricks, gimmicks or voodoo, only experts with the knowledge and tools to provide you with results. At Netsource Media, our experts are involved with everything in the digital world including, Web Design, SEO, Social Media, Paid Advertising, Google, & Remarketing. This comprehensive guide will aid you in understanding everything offered at NetSource Media, how each service helps your business and which platforms are right for you.
The 4 Building Blocks for Your Dealerships Online Success
Success does not happen overnight, it is built on a strong foundation and continuously improved until the only thing left is success. Without Responsive Web Design, SEO, Social Media & Data Tracking dealers are condemning their website to the nether world of the internet, never to be found, lost in space and time. Start improving your dealership today, read about the 4 building blocks now!
1. Mobile Website Development
Mobile devices are the center of today’s digital world and consumers use their mobile devices more than ever, Google reported that 51% of all searches came from a mobile device. That’s billions of searches. Billions! And half of them came from a mobile device. Not only are you effectively cutting your potential website traffic in half, Google will penalize your SEO rankings, heavily. So not only are you losing out on all mobile searches, you now limit your ability to show for desktop searches as well. At bare minimum, websites need to be mobile friendly.
Search Engine Optimization, SEO, is the process of improving your websites visibility on Google. Some methods include: optimizing meta titles, meta descriptions, & headings, blog writing, and local optimization (geo-fencing). SEO looks to establish your website as a leader in your industry, improve organic search rankings, and ultimately drive more traffic and sales to your business. Lets beat the competition and improve your rankings!
3. Social Media
Social Media allows a Dealership to establish a voice and communicate with their current customers, extending the relationship beyond just the sale. Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube and Instagram are the biggest social media platforms. For RV, Trailer, Power sports & Boat Dealerships, the best social media platforms are Facebook, Twitter, Google+ and YouTube. Communicate with your customers today!
4. Google Analytics & Webmaster Tools
Google Analytics & Webmaster tools work together to provide you with important information such as how consumers found your website, what actions they performed when on your website and if they are interested in a unit type, brand or specific unit. Through analytics, your dealer can learn about: website performance, user demographics, preferred devices, user location, user interactions with your website, page by page analytics, best times, days, weeks, months, for your business and much more! In addition, webmaster tools allow a website owner to prevent, or fix, big issues that may occur on a website such as pages not being indexed by Google, 404 errors, link errors, and mobile device errors. Together, these tools provide the necessary data to the success of your website and business.
Expand Your Dealerships Presence – Paid Advertising
Paid advertising is the most effective way to drive more sales leads, foot traffic in store and website traffic. It’s important to note that Paid advertising is not a magic solution and won’t fix any fundamental issues with your website or business and is most efficient when a business is built on the 4 foundations described above. There are multiple platforms for Paid Advertising, each with their own unique selling proposition, strengths and weaknesses.
1. Pay-Per-Click Campaign Management
Pay-Per-Click (PPC) is a form of paid advertising on Google, Facebook, Pinterest, Instagram and Bing designed to put your business in front of a consumer at the exact moment they are searching for a product or service that you sell. These ads can drive a significant amount of traffic to your website and attract the most qualified buyers to increase your overall sales/leads.
Google & Bing are search engine advertising, designed to put your ads at the top of a search results page. Through this type of PPC, Google or Bing will show your ad when a customer is actively searching for a product or service you offer. Google Advertising offers a wide range of ad types and features, including Text ads, Picture ads, Video ads, Remarketing capabilities, and Shopping Ads. Check out our guides to Google Paid Advertisements.
Facebook, Instagram and Pinterest focus on putting your ads in front of consumers that have shown an interest in your business, a product or service you offer, related or relevant products, etc. Social media consumer targeting can be broad or specific, and is highly effective at putting your ads in front of consumers who are most likely to buy your products. Facebook targeting methods and data collection are unrivaled in the social media landscape, and this platform can provide incredible results when advertised on effectively. Check out our articles on Paid Facebook ads.
Remarketing is a highly effective form of advertising which allows a company to reach customers who have already interacted with their business, whether the customer made a purchase, landed on a certain page, or simply showed interest in a certain product. Why is remarketing important? Here are some statistics: studies show that it’s 60 to 70% easier to sell to a repeat customer than a new customer, and repeat customers are worth 10 times their initial purchase.
Now you must be asking yourself: Where can I get in on such a deal? Well there are multiple platforms and methods available for remarketing purposes, and finding the most effective strategy depends on your business goals and unique selling proposition. Here are our most preferred methods:
Google AdWords Remarketing
In countless other blog articles, we have mentioned the limitless opportunities that Google AdWords has to offer. Remarketing capabilities on Google AdWords include text, picture and video ads across Google Search, Search Partners, YouTube, and the Display Network. Advertisers have the ability to build remarketing lists based on: previous site visitors, customers whom resulted in a sale, interests, etc.
Facebook offers a unique form of remarketing because Facebook Users divulge hobbies, interests, age, gender, location, etc. The demographic retargeting is superior to most forms of remarketing platforms because of the amount of data Facebook collects.
The easiest and simplest form of remarketing. Email campaigns allow businesses to send promotions, new product lines or inventory, directly to customers. These campaigns are an easy way to promote drive repeat business and keep your business top of mind.