Mar 23, 2020 | Knowledge, Marketing Insights, Tips
I just held our first Do More Digital webinar. It’s the first in what will be a series of helpful videos for dealership marketing. A good portion of the presentation addresses social distancing and its impact on dealerships. I go into how this new phenomenon...
Feb 19, 2020 | Knowledge, Marketing Insights, Tips
This article can be super short. I could just say you need unique dealership inventory descriptions for SEO (search engine optimization). However, I’ll try to elaborate a little so it is understood why this is the case. Be Descriptive for Dealership Inventory SEO...
Dec 10, 2019 | Knowledge, Marketing Insights, Tips
Is it fine to have a strategy-less dealership marketing approach? Maybe you never thought about it? Maybe the entire concept is foreign and seems unnecessary. Let’s take a quick look at this. Strategy-less Dealership Marketing The notion of a strategy for...
Jul 30, 2019 | General, Knowledge, Marketing Insights
Does Weather Impact Dealerships the Same as in the Past? In the past dealerships had a monopoly on information. If a shopper wanted to know pretty much anything, they had to physically go to the professional source to get information about the product, service, or...
