Welcome to Part 2 of our “Do More Digitally” webinar on demand series. This webinar is entitled: “What if They Aren’t Ready to Buy Now?”
In this webinar, I discuss how dealership’s current approach to digital marketing, and especially web content on dealership sites, is not aligned to the digital shopper. Not only will you obtain insight into why this is the case, but you also receive direct advice on changes that you can make today to improve the situation.
Being in the middle of pandemic can be a crimp in purchases. If your entire business is built around those who are ready to purchase now it is especially painful because engagement is likely extremely low and you are not able to leverage your website for building a pipeline.
However, if your digital marketing is oriented toward providing value throughout the buyer’s journey then you have a big advantage. No longer is your site functioning purely as a sales instrument. It’s actually doing what it is intended to do – MARKETING.
For dealerships, I’ve been advocating for more than just, what I refer to as, “Buy or Goodbye” types of engagement, “Buy or Goodbye” applies to delivering content exclusively focused upon the sale of products (including things like specifications and product descriptions). This webinar, as well as Part 1 in this series, provides insight into this approach and how you can advance beyond it.
There’s no better time than now to start to adjust your approach to your digital marketing. I provide practical steps for you to take today to improve your entire business. This is something no other dealership. marketing agency is articulating! So, check it out.