Lost Lead Recovery for dealerships is essential because the vast majority of your website traffic is NOT READY TO BUY. One study put the number at 96%. What can you do to address lost leads?
What is Lost Lead Recovery for Dealerships?
Many believe that when website traffic does not convert into anything it’s just garbage traffic. That’s not accurate.
That can be hard to digest if you are prone to seeing shoppers as either buyers or not. However, when it comes to the Internet people shop and research constantly. Therefore, we need to make sure we can engage with those visitors – ready to buy or not.
When you focus on selling, but website visitors aren’t ready to buy, there’s a mismatch. Of course, there are plenty of forms on your website but they are likely focused on those with buying intent. Visitors frequently are researching, and not ready to purchase. Do you want them going off and letting another assist them through their shopping process? Do you want another to influence their buying decision? Do you want someone else to educate them on brands and dealerships, makes and models? Obviously not.
The wise move is to figure out a way to meet them where they are at.
Prefer to watch me talk through this topic in a video?
Two Big Challenges doing Lost Lead Recovery for Dealership
1. How do you stay in front of website visitors if they do not provide their contact information?
If you do not have their information and they leave your website all means of communication are lost. How can you remain visible to those who have visited your site and left without engaging?
2. How can you get their contact information when they are not ready to buy?
We really need to engage with them. But, they aren’t interested in filling out contact forms which will lead to salespeople trying to sell them.
So what do you do?
Dealership Lead Recovery Program to the Rescue
We have brought together and integrated two different solutions to solve the challenges noted above. With Remarketing and our specially designed Marketing Automation, we deliver a lead recovery program with an array of benefits including:
- Converting more leads
- Increasing sales
- Warm or hot sales-ready leads
- Quicker close times
- Better marketing ROI by maximizing the conversion of leads you already got to your website
- Expand dealership visual footprint
- Obtain persistent presence
- Keep bringing the target audience back to your website
- Educate and inform
- Always build value
- Stop “top-of-mind”
- Become a trusted brand