How Dealership Remarketing Services Can Convert Over 80% of Your Lost Website Visitors
While hundreds of potential customers may visit your website every day, very few are ready to make a purchase. Most people browsing online for a new RV are doing just that – browsing. But you can keep these customers interested until they’re ready to purchase through remarketing services.
Although they may not be ready to stop in and make a purchase today, your dealership’s website visitors are important as potential future buyers. It’s essential not to lose their interest, and instead keep your dealership’s name at the top of their mind. That’s where remarketing services can help!
Make sure your business stays in mind and potentially turn those not ready to make a purchase today into buyers down the road.
Dealership Visibility and The Rule of Seven
Dealerships have long understood how essential it is to remain visible to shoppers.
This is where the Rule of Seven comes in. The Rule of Seven is a long-standing concept that states it takes a minimum of seven exposures to your company before a shopper is interested in buying from you.
Prior to the Internet, the method was carried out through shotgun print and television advertising campaigns.
But with the Internet, you target and retarget your ideal customer. You want to stay present and visible to those who have already demonstrated an interest in your dealership by visiting your website. These are the people most likely to buy, so you want to ensure they remember your dealership when it comes time to make a purchase.
You want visitors to frequently see your brand and return to your website. Using a remarketing strategy, you increase the likelihood of their website visit eventually turning into a purchase.
Why Do They Leave?
Why do shoppers who aren’t ready to buy now leave your website without returning? Why aren’t they converting in some fashion?
To untangle this complicated question, start by taking a fresh look at your website. Dealerships often have websites that concentrate on inventory and sales. Where does that leave shoppers? If they aren’t ready to pick out their unit and hear from a salesperson, they might leave your site in favor of one that is easier to naviagte.
Double the Power of Remarketing with Marketing Automation
Remarketing and Marketing Automation form a powerful pair when it comes to recovering lost leads. Remarketing gets your ads in front of people who have already visited your site, and marketing automation uses helpful content to get opt-in visitors back on your website. Once a prospect has provided their contact information, a sequence of emails can assist the shopper and solidify your brand.
Remarketing Focuses on Visibility
Shoppers move along in the buyer’s journey as they become more educated and move closer to a purchase. Your dealership needs to be present at the right time.
When you aim to sell but your website visitors aren’t ready to buy, you have a disconnect with them. It means visitors abandon your site to find what they want elsewhere.
They are going to repeat this process until they find a website that engages them with content centralized around their interests or concerns.
Our Marketing Automation Solution
NetSource Media has decades of experience working with dealerships to leverage digital marketing and earn customers. Through our research and familiarity with the industry, we’ve developed methods to address lost leads and lost opportunities.
In short, we do the following:
- Develop highly engaging content targeted at your website visitors who are researching and shopping
- Implement a smart form that offers appealing, customer-focused content to visitors before they leave your website
- Develop and deliver a sequence of emails to help them research and encourages them to connect with your sales team.
With this system, there’s nothing for your dealership to develop or implement. NetSource Media works with you to ensure that content is aligned with your business. We do all the heavy lifting to convert as many of those previously lost website visitors as possible.
A Range of Benefits
Although we focus on generating engagement with lost visitors, there are many other direct and indirect benefits gained from our system. Here’s just a few:
- Establish your value
- Accelerate the sales process with pre-sales education
- Build a sales pipeline
- Use emails to build a connection between potential customers and your brand to keep you top-of-mind
- Differentiate yourself from competitors
- Utilize an automated always-on leads system
- Maximize otherwise lost marketing web traffic costs
Our Dealership Marketing Automation Conversion ROI
The ROI on our remarketing services and marketing automation program is what makes NetSource stand apart from the rest. Let’s breakdown the numbers using a hypothetical scenario:
- In the past, you lost 2,000 visitors a month on your site
- Opt-in sent to approximately 200 a month.
- Send .5% over to sales as new leads = 10 a month
- Sales converts 10% or 12 NEW DEALS a year
- If your average profit is $7k = $84k in PROFIT!
Even if implementing our Marketing Automation for Lead Recovery program were to cost you $20k, an $84k profit would be well worth it. Even better news: it’s MUCH more affordable than $20k!
For those who are serious about recovering lost leads, we developed a plan that combines marketing automation with remarketing. Click here to learn more about this package.
Ready To Learn More?
If you’re interested in an even more expanded solution consider our list building offering.