Mobile DevicesIn 2012, what percentage of your website traffic was from mobile users?

If you have Google Analytics, you can find this information pretty easily.  I went through several of the dealer websites that we host, both RV Dealers and Trailer Dealers, found the month in 2012 when their individual traffic was at it’s highest point and then pulled the percentage of mobile users.

When I say “mobile users”, this includes visitors using iPads, Tablets, iPhones, Andriod phones, iPods, etc.  In Google Analytics, it will give you pretty specific details on the mobile devices used to access your website.

Here’s what I found for 2012:

  • Dealer #1 – 15.83%
  • Dealer #2 – 26.64%
  • Dealer #3 – 15.03%
  • Dealer #4 – 18.21%
  • Dealer #5 – 20.16%

Now let’s take a look at those same dealers and see what percentage of their January 2013 traffic is from mobile users so far:

  • Dealer #1 – 18.53%
  • Dealer #2 – 30.14%
  • Dealer #3 – 22.93%
  • Dealer #4 – 20.97%
  • Dealer #5 – 22.22%

As you can see, the mobile user traffic numbers continue to increase.  There’s other information you can check in Google Analytics in regards to your mobile traffic, including averages for: how many pages they visit, how long they stay on your website, what percentage are new visitors and what percentage are bounces.

What I’ve found in my research is that for Pages / Visit, this mobile user stat is either the same or slightly higher.  This could be due to mobile users having more time to browse through your website, maybe they are at home rather than at work (no one ever does that right).  The average visit duration is slightly less and I’m thinking this could be due to less content.  Most dealer websites that have a mobile version have less pages and a lot less content than their main website.  The other two stats are fairly similar.

How to access mobile stats in Google Analytics

It’s really easy to access your mobile stats in Google Analytics.  If you don’t have access to your Google Analytics, talk to your website designer and/or hosting provider and ask them to add you as a user.  The email account they add as a user must be connected to a Google Account.  If you don’t have a Google Account yet, you can get started here:

If you are not sure if you have Google Analytics tracking on your website, send me an email ([email protected]).  I’ll check it out and let you know right away.

Now, to access your mobile stats:

  1. Login to Google (
  2. Click on your name in the right corner, then click on Account.
  3. Click on Products on the left side.
  4. Click on the Analytics button in the center of the page.
  5. Click on the UA link, then click on your domain name.
  6. The stats that pull up by default are an overview of your traffic for the past 30 days.  You can leave the time frame the same or click the down arrow next to the date range located at the top right to select a specific time frame.  Once you have the time frame you want, click Apply.
  7. On the left side of the page click on Mobile, then click on Overview.
  8. To see percentages, click on the pie icon to the right of the advanced search field.
  9. To see a list of the specific mobile devices used to access your website during the selected time frame, click on the Devices link located on the right side under Mobile.

I’d like to hear from you.

If you’ve held off setting up a mobile site for your dealership, why?

If you already have a mobile site, I’d like to hear from you and find out how it’s doing for you.

Cindy Spencer  🙂

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