Being a business owner is about creating and maintaining relationships with your customers. You get to know them, find out what they do in their spare time, what their interests are, what’s important to them and who they are as people. Over time, you need to build and nurture this relationship so they keep coming back to you instead of a competitor. Once you have this relationship at a good place, you might ask yourself, “How do I retain my customers?”

It’s all about list building. People head to the internet to shop, and if you don’t catch people at this stage, you’re missing out on a ton of sales. We can help you turn this around. Our list building packages give you all you need to turn online shoppers into valued, loyal customers.

nurturing client relationships

Nurturing Client Relationships

One of the best ways to keep this relationship between you and your customers is email marketing. We all know consumers are subscribed to hundreds of newsletters that fill their inbox daily. It’s definitely safe to assume this, and you want them to subscribe to yours. You first must find what interested them and how to maintain that interest as time passes.

After it’s all said and done, the point of a business is to make money. But to do this, you must increase the number of leads you get. Once you attain more leads, you’ll make more money. This is where consistency in email marketing can really make a positive impact. It’s been proven that a nurtured lead can end in a much larger sale than a cold lead, so a well-researched email marketing campaign is one of the most effective ways to build and maintain relationships with customers. This is why your goal needs to be figuring out your customer’s interests are and use that to create your emails. If you send them content relative to them, coupons, giveaways, and special offers, it shows you appreciate them and you want to give them what they want.

Nurturing client relationships happens when you continuously show the customer you are the trusted choice for their needs. You show you listen to them by providing the answers they’re looking for. Truly listening to your customers demonstrates you’re not there to simply shove promotions in their face, but you’re there to offer information that actually pertains to them.

But, your campaign shouldn’t stop at getting potential customers to buy. What’s more important than getting someone to become a customer is keeping them a customer for a long time. If you’ve done your research, your customer has given you multiple ways to keep them engaged, enticed, and attracted.

Now that we’ve discussed the importance of email marketing, it’s time to talk about how to apply it. Below are a few tips and tricks to make the most of your email marketing crusade.

Be Consistent with your branding.

Being reliable and dependent on your message is crucial to keep customers coming back. Your branding has to represent the same ideas that your company represents. It’s also a possibility that consumers won’t believe you’re a legit source if you send emails sporadically and with several different messages.

Stay timely.

Give your customers enough time in advance of events or sales, being careful not to engulf their inbox. Being appropriate with timing your emails is also just as important as consistency. You want to be consistent, not throwing emails into inboxes 15 times a day.

Keep your emails short.

This will be noticed and appreciated by your clients. Having too much text will have your customer look right over it or even send it right to the trash file. Think of your email body as a short extension of the title. Give the customer just enough information they need to know why you’re sending an email. If you’ve sent your message correctly, they’ll end up browsing your website.

Focus more on customer retention.

New customers and new sales are important, yes. As enticing as they are, try to find the right balance between new customers and loyal ones. We are talking about nurturing, after all, and retaining customers is key in marketing strategies. It costs more to gain a customer than to keep one, so be sure you spend enough time taking care of your existing clients.

When you do gain a new customer, pay attention to them.

This is the best time to win them over, so offer up items free of charge or heavily discounted just for them. If they feel like they aren’t being noticed for choosing you as the business they’ve chosen to stay loyal to, you’ll lose them as fast as you gained them.

Engage with them on social media.

When a person posts on your social media page or mentions your business, it’s a great opportunity to connect with them. People expect a response almost immediately, so timeliness and accuracy should be your goal here. When you answer in a timely manner, it shows not only to the person reaching out but to everyone else that you are attentive and care about their needs. Positive messages are simple and fun to respond to, but even the negative ones need attention. Create a tactful response and store it away for future reference. Unfortunately, more negative comments are coming your way.


The importance of nurturing client relationships is higher than ever before. Client satisfaction should be your goal, and email marketing can provide this, as long as you follow through correctly. Contact us today to get started with your list building.

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