Showing up in Google search results for rv dealerships or other outdoor industries doesn’t just happen by accident – it takes a carefully crafted SEO strategy. SEO stands for search engine optimization, and it is essential if you want your business to rank high in search results. Gone are the days of Yellow Pages. Search Engine Journal says 90% of consumers used the internet to find a local business in the last year. If you want to be discovered by new customers, you need to put some serious thought and effort into your SEO strategy.
If someone searches for an rv dealership in your area, you want to be among the top and most enticing results. After all, less than 1% of Google searchers click links on the second page. You may think simply having a website that explains you and your business is sufficient to check the SEO box, but think again. We’ll help you understand this sometimes complicated process and how Netsource specialization in RV Dealership SEO can help your business.
What is SEO?
To help us get started, let’s dive a little deeper into what exactly RV Dealership SEO is. You already know that the general definition of the phrase means optimizing your website so that you rank high in search results. But how does this process work? Well, search engines index countless websites every day to understand what purpose they serve and how they may match up with the keywords their users are typing into the search bar. Winning with RV Dealership SEO requires knowing the algorithm. Those who show up highest likely understand the algorithm best and strategically place keywords, photos and more to get Google’s robots to think they are the most relevant to the searching customer.
The algorithm seems to shift and change on the daily! Getting a leg up on the competition in search results has become so important to companies that nearly 80 billion dollars were spent on SEO services the US in 2020. If you aren’t investing in optimizing your website to work with the SEO system, chances are your competition is and they’re the ones your potential customer is going to click on when they perform that Google search for contractors in your area.
Creating a Winning SEO Game Plan
Think of it as a football game. The team that usually wins the game is the one that knows their opponent (in this case, the search engine) inside and out and has created a careful game plan to work with what they know the opponent brings to the table. Optimizing your RV dealership or outdoor industry website for Google searches means knowing what Google and other search engines are looking for and building and updating your website accordingly.
Organic Leads Matter
The main reason why SEO is so important to your business is because it’s a proven strategy to organically drive leads to your website. PPC for RV Dealerships and outdoor industries is important as well, but it serves a different purpose. PPC is for immediate high volume results, while SEO is a slow burn that creates long-term, sustained results. While PPC advertising is a paid strategy, SEO is technically free. Both are important to a successful overall marketing strategy for your RV dealership or outdoor-based business.
Don’t Lose Time or Money
As mentioned before, the Google algorithm is constantly being updated. Having someone on your side who knows when these rules change and how you can adapt with them is incredibly important for continued success. Trying to research these updates in a timely manner while running your business to its fullest potential can be challenging. It can also be expensive as a good SEO strategy usually uses third-party software to assess and find room for improvement and recommended strategies to get ahead. Trying to attack RV Dealership SEO on your own can be a costly venture in both time and money. SEO professionals like our employees at NetSource already have the expertise and the tools needed to craft the best strategy for you.
Faster SEO Results
To bring back our football analogy, your best bet at succeeding with SEO is to find someone who knows the system well and has proven experience creating winning SEO game plans. Not only do we have both of those skills at NetSource, we also specialize in RV Dealership SEO! We’ve worked with RV, Powersport, Trailer and Marine dealers to design beautiful, functional dealership websites AND optimize them so they appear at the top of relevant search results. We want you and your business to succeed, and our outdoor industry SEO expertise will drive visitors to your site an grow your business.
How to Target Ideal Customers with SEO
What does working with NetSource on your RV Dealership or outdoor business SEO look like? We have a proven process in place to make the most of your SEO strategy. Our SEO solutions are designed for each client individually, so you get the most of our work. That means better rankings, more website visits, and ultimately more sales!
What is Your Current SEO Position?
First, we’ll perform an initial review to see where you’re currently ranking when it comes to keywords and common searches for your niche dealership or outdoor business. We’ll find out which keywords your site currently shows up on and identify which ones your RV Dealership or outdoor business needs to show up on. This process will clarify your messaging online so that people who need the services you offer can easily find you and know what you bring to the table.
Optimize Your SEO with Links and More
After we’ve identified how your dealership or outdoor business serves people and what your ideal client tends to search for, we’ll go to work with applying what we’ve learned to your website. That includes things like ensuring commonly searched keywords are prevalent on your site, pages and photos are tagged accordingly with relevant keywords, and your site has plenty of inbound and outbound links to other reputable sources.
We also design RV, Powersport, Trailer and Marine dealer websites, so that photos and menu icons load quickly and seamlessly because page load times matter to Google’s algorithm. Our sites are all mobile friendly – Google wants search results that are easy to read and access on a user’s mobile device. Basically, if you build custom modern homes, we want people who search for custom modern homes in your area to find you easily!
Research, Test, and Refine Your Results
Working with an RV dealership SEO professional also gives you consistency you didn’t know you needed. How often your SEO strategy is updated also matters to Google’s algorithm. We’ll test the changes we’ve implemented to see how you perform and tweak strategies accordingly. We’ll also provide reports, so you know exactly how our services are improving your business.
