Over the years, RV Manufacturers like R-Vision, Keystone RV, Forest River and Fleetwood have imposed strict rules and regulations on what pricing RV Dealers can post online for New Current Year and/or Never Titled units. This seriously restricts RV Dealers ability to sell NEW units online and really only left them with two options:
- Show no pricing or Call Dealer for Pricing
- Show the MSRP (Manufacturers Suggested List Price) or MAP (Minimum Advertised Price)
The first option gives your website visitors, which are potential customers, the feeling that the dealer is not posting the price online so they aren’t tied to a certain price and can charge whatever they want. When looking to purchase a big ticket item like an RV, house, etc., I, like most people, want to know the price up front. Visitors don’t have time to waste looking at units they know they can’t afford. This option leaves them frustrated, which is usually when I get an email wondering why “we” don’t put pricing online.
With the second option, you run the risk of scaring potential customers away with pricing that’s not really what they can or will actually pay for the RV. If you go this route, I highly recommend that you have a disclaimer on each unit page that clearly states the pricing shown is MSRP or MAP, which is the only pricing the manufacturer will allow you to display online and to contact you via email or phone for your sale price. That being said, how many of those shoppers have the time or patience to email or call? What if they email and it gets lost in cyber space? What if they call, have to leave a message but no one returns the call?
Not to toot our own horn (toot – toot), but we created a “work-around” that solves both issues above and helps both your visitors and your dealership.
Website visitors love this tool because they can get your “Sale Price” instantly via email and the RV Dealers love it because they get a copy of the Sale Price inquiries generated through their inventory. This means more sales leads for you from happy shoppers because they now feel you care so much about them that you took the time to implement this extremely helpful tool that allows them to shop online, which is the whole point.
If you would like to use our GET SALE PRICE tool on your website and/or inventory, send me an email or give me a call (866-643-4625 x 120).
Cindy Spencer 🙂