This article can be super short. I could just say you need unique dealership inventory descriptions for SEO (search engine optimization). However, I’ll try to elaborate a little so it is understood why this is the case.
Be Descriptive for Dealership Inventory SEO
Google thrives on words. There’s no way around that. Their search engine ranking program scours the web and ranks keyword search results based on many factors. One of the key factors that they weigh heavily is text on the page.
The text on the web page provides insight into what the page is for and about. A side by side comparison of pages with text and those without will certainly rank the one with text higher. In addition, the quality and focus of the text matters.
Imagine a page is for a specific Coachman model (like the one shown). If a vague write-up is provided, with a poor description of the model, features, and benefits, then it will not rank as well as another site’s page that does a better job.
Dealership Search Ranking Competition
With more websites doing a better job at developing the quality text on pages, it has become more difficult to rank well. Thus, if no text is provided, duplicate text, or very short descriptions, then it is likely the page will rank poorly or not at all.
So, it is imperative that a good on-page description is developed. It’s worth noting that with NetSource’s premium SiteSource CMS, inventory meta descriptions are auto-generated and therefore not a source of focus.
Make Your Dealership Inventory Standing Out
If you do the minimum amount of writing, or merely reiterate information, such as features or specifications, your pages will rank lower and will be less engaging. Think about a page that discusses the HOWs & WHYs about a particular dealership. It provides insight into uses, innovations, and even why the unit was developed.
Writing these descriptions can be difficult. Mostly because there are so many similar models. However, think about this…..why was this model built? Why did they manufacture it? What place does it fill in the market? Write about that. You may not know the reason, so a bit of research may be required. Sometimes manufacturers have videos where they discuss the why.
Description Length Matters
Descriptions should not be 2 sentences. Make it something worthwhile. For RVs, you can consider writing about the floorplan layout, unique features, quality of decor, options included, livability features, etc. For Boats write about things like, performance, construction, size, engine, features, layout, innovations, etc. For Trailers write about construction, size, axles, tired, features, optional features, etc.
If you were describing the item to someone what would you say? What would you emphasize? For example, if the floor is vinyl or non-slip and the quality is special, unique, or different – discuss that. How is it helpful? Who is it good for? Is it easy to clean?
Focus on value and make it count.