Let’s face it. Most people are very visual. One picture has the power to sell them on something or completely turn them away and once you’ve lost them it’s going to be hard to get them back again.
Also, the pictures you take of your RVs and Trailers on your lot says a lot about who you are and how you conduct business. Beautiful, professional looking photos say that your dealership is professional and serious about delivering outstanding products to their clients. A photo that looks amateurish and sloppy conveys the message that your dealership is amateurish, sloppy, and unprofessional. The later is not an image that any business wants to promote.
Here are the top 5 ways to make sure that the RV and Trailer pictures you take and display on your website and social media reflect the professional, caring, and meticulous manner in which you conduct business.
No one likes walking into a dark, scary place. It’s not uplifting or inspirational. So why would you think it’s okay to take interior pictures of units where the lighting is practically non-existent? How are your potential customers going to really get the feeling of what it’s like to actually be in that unit and enjoy it? Well, the answer is they won’t.
So take a moment before taking photos to open windows and doors, turn on lights, and set up special lighting if needed. You don’t need any expensive gear. You just need to take a few minutes to make the atmosphere one that inspires and motivates people to want to take the next step towards buying the unit you’re photographing. No one will do that if they can’t see the unit to begin with.
This should be a no brainer but more dealer websites than you know slap up pictures that are totally out of focus and blurry. It would be better to have no photos than one that is in this condition. Out of focus pictures give people the impression (and rightly so) that your business is sloppy and doesn’t care about the products or services it is selling.
Take a moment to steady the camera and make sure the picture is in focus. If holding the camera steady is a problem then invest in an inexpensive tripod to put the camera on. You can find them at just about any store that sells cameras or even online at places like Amazon and Ebay.
Decide before you take each picture what exactly it is that you are taking a picture of and then make taking the picture all about that particular thing. If you are taking a picture of the cabinetry then take a moment to figure out what angle would take the nicest picture.
Then take a moment to make sure the item you are taking a picture of is centered in the shot. Taking haphazard photos without centering them first confuses the viewer. After all, what exactly are they supposed to be looking at? Don’t make the viewer guess. Make it absolutely clear what it is you want them to see.
Help Customers Envision Themselves Living There
When potential customers are looking at a product they are trying to connect with it on an emotional level and envision themselves interacting with it. Make it easy for them to see themselves in the picture by making the RV or Trailer feel inviting and homey.
Great ways to achieve this goal are by putting a vase of flowers or bowl of fruit on the counter or table top, placing an inspirational book on the table or bed, placing some pillows or throw blanket at the end of the bed or on the couch that adds some style and a pop of color, or placing a teddy bear and cozy blanket on the bunk beds. These types of things really help potential customers connect with the RV or Trailer and want to be living in it.
This one should go without saying but too many dealers overlook this basic selling point. Going back to the last tip, people do not envision themselves living in a mess so taking pictures of an RV or Trailer that is messy or dirty will only damage your sales.
Make all of your units look clean and beautiful before you take pictures of them. Make the bed (even if it’s the same bedspread and pillows you use for all the units when you take pictures), remove any boxes or extras that are laying around, clean anything that is dirty, and please make sure there are no dead bugs laying around anywhere. Tidy up and present the RV or Trailer in the best possible way you can.
Doing these 5 little things will only take a few extra moments of prep but the pay off is big! Selling RVs and Trailers is all about selling a lifestyle and it’s up to you to help your customers want the lifestyle you’re representing.