Boost Customer Engagement with These Simple Website Improvements
Your dealership’s website is critical for attracting, engaging, and converting potential customers. Many dealers struggle to find a way to improve their website’s effectiveness without incurring large costs or overhauling their entire site. Luckily, small, strategic website improvements with NetSource Media can significantly enhance user experience, build customer loyalty, and ultimately bring in more leads. These are just five practical website improvements we recommend that can make a substantial difference for your dealership.
Tow Guide Integration
Help Customers Make Confident Decisions
A common pain point for many potential buyers is understanding which trailers or RVs their existing vehicle can tow. The last thing a customer wants is to stop by to tour a unit only to find out their car or truck isn’t up to the task. That’s where the Tow Guide comes in—a simple but effective tool that allows visitors to input their vehicle’s make, model, and year to see a curated list of your RVs or trailers that they can tow.
For dealerships, adding a Tow Guide feature to your website is a powerful way to help customers make informed decisions and remove any uncertainty from the buying process. When users feel confident about their choice, they’re more likely to make a purchase.
On top of that, this tool positions your dealership as a trusted source of information, creating a more enjoyable shopping experience. Customers appreciate when businesses offer tools that save them time and energy, and a Tow Guide is a simple, yet incredibly effective, way to show you have their best interests in mind. Plus, it can set your site apart from competitors who don’t offer this tool.
Visitor Registration
Remarketing and Building Loyalty
One of the most effective ways to engage customers online is by implementing a visitor registration feature. This small website improvement offers a wealth of benefits for both customers and dealerships. Visitors who register on your site can save their favorite units to their personal profiles, giving them an easy way to track models they’re interested in. They’ll also receive notifications when prices drop on those units, potentially encouraging them to reconsider a purchase.
From a dealership perspective, visitor registration offers even more advantages. It provides a stream of valuable data on potential buyers and helps you build an email list. Customers who register on your site can opt in to receive your marketing emails, giving you a direct line to nurture leads through special offers, newsletters, and updates on inventory. These efforts help build brand loyalty, and even if they don’t make a purchase right away, they’ll remember your dealership when they’re ready. Visitor registration creates a personalized experience that keeps customers coming back!
Showroom with SpecBase Integration
Sort and Showcase Your Inventory
Our Showroom feature for RV, powersport and boat dealerships allows you to pull relevant SpecBase data into one place on your site, making it easy for users to navigate different makes and models. Customers can view and compare available models and click on the ones they’re interested in. They can use this tool to see more information and browse matching units that you have in stock.
Even though SpecBase data is included in many dealership websites, not all dealers maximize the potential. With the Showroom feature, customers can explore all available units for a particular make or model, view detailed specs, and even browse floorplans and brochures. The Showroom provides customers with all the information they need to make an informed decision without having to leave your site. This website improvement can lead to more inquiries and faster conversions.
LiveChat
Providing Real-Time Support and Building Trust
Customers today expect instant answers to their questions. Many potential buyers abandon their online shopping journey simply because they can’t get the information they need quickly enough. That’s where LiveChat comes in—a simple feature that can have a huge impact on customer engagement and satisfaction.
LiveChat allows visitors to connect with a representative from your dealership in real time, providing instant responses to questions about units, financing, or service. This real-time interaction not only keeps customers on your site longer but also increases the likelihood of conversion. Customers feel more confident knowing they can speak directly to a knowledgeable rep without having to call or wait for an email response.
For dealerships, LiveChat also serves as a valuable lead-generation tool. Every chat is an opportunity to build rapport with potential buyers, answer their questions, and guide them toward a purchase. Implementing LiveChat is one of the easiest website improvements you can make that has a direct impact on customer interactions.
Microsoft 365 Email Hosting
Boosting Efficiency and Security
Your dealership’s email hosting may not be the first thing that comes to mind when thinking about website improvements but upgrading to Microsoft 365 can offer many advantages. A lot of dealerships rely on in-house email hosting, which often comes with limited storage and minimal collaboration tools. Microsoft 365, on the other hand, provides a comprehensive solution that addresses these challenges.
Microsoft 365 offers substantially more email storage than most standard hosting options, which means your team can stay organized rather than delete emails to free up space. Plus, the integration with Outlook makes it easy to manage both personal and shared inboxes, creating a more streamlined experience for your team.
On top of this, your dealership also gains access to a suite of powerful tools, including Word, Excel, Teams, and SharePoint. These tools make it easier for your team to collaborate, share documents, and communicate effectively, no matter where they are.
Ready to Improve Your Dealership’s Website?
These may be small changes, but their impact on your dealership’s success can be huge! At NetSource Media, we specialize in helping dealers implement simple but powerful website improvements that drive real results. Whether you’re looking to add a Tow Guide, optimize your inventory with a Showroom feature, or boost customer engagement with LiveChat, we’re here to help.
Contact us today to learn how we can help you make these small changes that lead to big payoffs. Our team of digital marketing experts is ready to discuss your needs and create a custom plan to enhance your online presence. Let’s turn your website into a powerful tool for growing your business!