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Dealership Marketing Automation

Dealership marketing automation is one of the best methods to remedy the biggest gaff in dealer marketing: lost leads.

Driving traffic, content offer, form submission, and communication are four critical elements of a dealership marketing automation strategy. 

Dealerships spend considerable time and money on driving traffic to their websites yet fail to convert traffic into leads. This happens for a range of reasons yet the problem is epidemic. Spending money on any form of service or advertising to generate leads and failing to have a lead generation strategy equals throwing money out the window. 

Stop wasting money!

Driving traffic, content offer, form submission, and communication are four critical elements of a dealership marketing automation strategy. 

One of the biggest mistakes many dealerships do in marketing Dealerships have specific needs and utilizing marketing automation is one of the best methods to move shoppers through their shopping journey. On a simple level marketing automation merely is sending a sequence of messages to engage with a shopper and to educate and move them to becoming a customer.

Tailored email messages that deliver appropriate content is one of the best methods that exist to digitally advance prospects.

By utilizing automation software, timed delivery of email messages can be delivered that match a prospects buying timeline. In addition, any known element about the prospect can be utilized to tailor content and further their likelihood of conversion.

Email marketing automation often focuses on education and typically references resources, guides, and other content. 

One of the most powerful aspects of marketing automation is the customized nature of messaging and delivery based upon a prospect's actions. For example, if an email is not opened a specific email can be delivered. Or, you can wait to send further emails until a previous email is opened. Another possibility is to reinforce the desired action within an email until that action is taken.