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Industry Solutions: Boat


Powerful, Effective, and Integrated Digital Marketing Solutions for Boat, Marine, and Yacht Dealers

Industry Solutions: Boat, Marine, and Yachting

A website is a foundational component of your company. The website is not an end to the discussion. Obviously, having your inventory online and manageable is another component. However, if you want traffic to your website you need to now switch your thoughts to digital marketing. 
When it comes to digital marketing for boat, marine, and yacht dealerships we take a fully integrated approach. This means fluid and ongoing strategies that cross a range of tactics and bringing them together in a unified and coordinated effort. 
Our focus is on providing your dealership with the right tactics and then maximizing ROI. We do this by concentrating on your target audience. In fact, messaging to your audience specifically and keeping an eye on their desires is what we specialize in. We do this by adhering to the Buyer's Journey. 

The Buyer's Journey for Marine, Boat, and Yacht Customers 

All buyers go through a process. Generally, as the purchase price increases, customers go through a more methodical process. By understanding these stages we are able to address buyer's concerns and interests utilizing messaging combined with the proper communication channel. The goal? Generate leads. 

Buyer's Journey

The challenge is that early-stage leads are not ready to buy. This is where continued content engagement using lead nurturing work great. Our email sequence provides value while helping shoppers gain knowledge and understanding to make them seaworthy and ready to purchase specifically from you. 

Generate leads and close deals with a new marine website theme from NetSource Media.
Easily list Boats and Personal Watercraft through our inventory management system built with marine dealers in mind. 
Are you tired of waiting for your marketing or website provider to get back to you? Take control of your website with SiteSource 4 Content Management System. Gain full access to change content, update your marketing message, create sales pages, manage your SEO and more. 


Make sure your website looks great, no matter the device! All marine websites are built to dynamically respond to device and screen size for a great user experience.


Get started on the right foot with powerful meta-data set up per Google’s best practices. Access the controls to further optimize your website and new pages anytime.


Take back control of your own website. Add pages, edit/add content, update SEO information, add new forms, photo galleries and more – ANY TIME. 


Make it easy for shoppers to turn into leads with several lead generation forms like Schedule a Sales Appointment, Credit Application and more. Track and record phone calls to make sure your team is effectively turning leads into customers.


Save time by eliminating duplicate data entry. Imports from DMS systems and exports to online classified websites are available.


You’re never "just a number” to us. We have been providing excellent customer service and expert advice to dealers since 1995. Dealerships come back to us after trying the "other guys”. We’ll be here when you’re ready. 

Request a Free Marine Dealer Website Demo!

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Industry Solutions

Industry Solutions

A single solution for all your digital marketing:

Integrated Inventory, Website, and Lead Generation

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