Great newsletters deliver value in the form of unique, quick to digest and easy-to-use information to your loyal customer and create interest and traffic at the dealership. Pack your newsletter with value for the customer while meeting the needs of the dealership.
The good news: it doesn’t take a marketing staff to make a great email newsletter. The best newsletter ideas are all around your dealership: quality products, great people, dependable service and unbeatable value.
Get your email newsletter campaign in gear with some quick and easy ideas that don’t take a marketing professional or much of your time.
Turn the slowest months in your service department around with email parts and service specials. The email newsletter special is a win for the customer who is rewarded for loyalty with a unique value. It’s also a win for the service department, where additional business is created. Already running a parts and service special? Use your email newsletter to remind your best customers to call and make their service appointment now.
Old listing, new look
Shine the spotlight on a unit that’s been languishing on your lot and listings by making it the star of a quick and easy email newsletter. If the unit isn’t drawing the customer attention it deserves, the earlier listing wasn’t effective. Take fresh photographs, look for new features to share, and highlight a new price or financing option. If you think the unit is worth featuring in your newsletter, chances are customers will give the unit a closer look. Search units that have been listed the longest. If you’re a NetSource Media customer, you can do this in the MMC. Just go to List Inventory and sort by Date added. Scroll to the bottom for the oldest units. You can also enter a date range to eliminate your most recent entries.
Transform a recent testimonial from a satisfied customer into a compelling newsletter. A flattering picture of your customer and a testimonial about their experience, a video clip, or excerpt from a thank-you note are powerful, simple ways to tell your story and create a quick and effective newsletter for your dealership. A testimonial adds credibility to your claims and gives readers comfort and confidence in your business.
New models mean new email newsletter content. Give your email subscribers a “sneak peak” inside the newest models to hit the showroom. New models are an enticing reason to visit the dealership and a new opportunity to upgrade to a new RV or trailer. When a new model or distinguished used unit rolls in, grab some great photos and tease the readers with tantalizing details of the must-have features.
Put the focus on your team in a quick and easy newsletter. Make readers feel like insiders by introducing them the new team members – especially team members they may meet on the sales floor, service department, or who may answer their phone calls and questions. A quick profile and photograph, helps customers feel “at home” at your dealership and makes them feel like part of your team.
As the seasons change, change the content of your newsletter. Compose a quick and easy email newsletter chocked with seasonal tips and service reminders. Use the first cold blast to remind customers to winterize their RV; as the first green sprigs of spring emerge, send out a service reminder for air conditioners and vents, or perhaps remind them about landscape trailers for sale. As summer heats up, remind customers to check coolant, wipers, generators, and tires. As summer gives way to fall, a quick email letter can remind customers to bring their RV in to check and lubricate seals.
With ideas for effective, quick and easy newsletters, use a few extra marketing tips to make sure customers open your newsletters and act.
• Write a compelling, informative subject line for your email. “November Newsletter” doesn’t offer much the customer doesn’t already know. “Fall Service Specials” or “Summer Safety Tips for Your RV” are inviting and informative.
• Be accurate and specific. Include full contact information with a phone number and name so customers can follow up on your email newsletter.
• Conclude with a call to action: Come in today, Call us, check out our website.
With simple to generate content, use quick and easy email newsletters to nurture a long-term relationship with your customers and grow a fan base for your dealership.