The History of SpecBase
Before SpecBase, the only feasible solution RV Dealers had that allows your website visitors to check out new model floor plans you were licensed to sell was to link to the manufacturer’s websites. This of course takes visitors off of your website to a place where they can use the “Dealer Locator” that all manufacturers have on their websites. Now we could make those links open in a new window, but there was still that chance you took when your visitors would locate and possibly buy an RV from another dealer. The same is true today as it was back then, you work very hard to get visitors to your website and you want to keep them there as long as possible. To that end, my team came up with a solution in 2006 – SpecBase – a huge database that we maintain that has all of the new model information, specifications, descriptions, floor plans, décor options, etc., for our dealer customers to easily display on their websites.
As you can imagine, this data entry project is a whole lot to monitor and maintain. Over the years, this database grew to over 290,000 specifications and 20,000 floor plans.
We decided that to better serve our dealer customers, we needed to integrate your RV Showroom page with your actual in-stock inventory. So we completely recreated SpecBase for you.
SpecBase 2 – Our NEW RV Showroom Solution
The RV Showroom page will have your models separated by brand and then by type. Visitors can use the “Jump To” drop-down menu to get right to the brand they are looking for and/or use the “Group By” drop-down menu to display them by type and then brand. From here, visitors can click on the model image or the title to go directly to the model detail page.
The Model detail page shows an exterior image, # of matching units you have in stock (links to inventory page) and the floor plans available (length, # of slides, MSRP, # it sleeps). Visitors can click on the floor plan image and/or the View Specs & Features link to go directly to the floor plan details page.
The Floor Plan detail page shows an exterior image, the floor plan image, # of matching units you have in stock (links to inventory page) and the Specs & Features information at the bottom. The Specifications tab is selected by default, and your visitors can click through the tabs for Interior, Exterior, Electrical, Options, Brochures and Photo Gallery. Just above the Specs & Features section, on the left and right, you’ll see a link to view the Previous Floorplan and Next Floorplan or there is a drop-down menu to change the floor plan.
The nice thing about SpecBase is that you are in control of what manufacturers and models display on your website. SpecBase 2 is updated twice a month with new models, which I then email the list to dealer customers using this tool on their website. This gives them the opportunity, and serves as a reminder, to make any necessary adjustments to their RV Showroom page.
SpecBase 2 Plan Pricing:
-> Unlimited Mfg’s and Models <-
$495 setup fee (one-time cost)
$79.95 per month
Would you like to add SpecBase 2 to your website? Send me an email: [email protected].
Cindy Spencer 🙂
Cindy Spencer, an Account Manager at NetSource Media since 2000, works with clients across the US with RVUSA.com, TrailersUSA.com and RVCanada.com. Cindy and her in-house team of designers and programmers helps dealers with website design & hosting, inventory management & distribution, website maintenance & SEO and much more. Connect with Cindy on Google+.