How to Write a Compelling About Page for Your Dealership

The About page is an important part of a dealership’s website because it can help potential customers gain trust in the company, which facilitates purchase decisions. The About page is usually the focus of intense scrutiny during website development, but is often...

SiteSource CMS Guide

Here’s how to easily update your site with our exclusive SiteSource CMS (Content Management System)! Table of Contents: Entering Page Settings Customizing the Home Page Creating Fly-Out Menus Managing Pages Form Submissions Adding Images Browser to Use: Google...

Mobile-Friendly Websites for RV Dealerships

Do you know how many of your potential customers are using their mobile devices to view your website? You can find out in Google Analytics: Unfortunately, this will not tell you how many users abandon your mobile site before it even loads. Your RV dealership could be...

Blogging for RV Dealerships

Recent reports indicate that as the economic recovery continues, RV sales are increasing; September 2014 saw improvements in all categories of recreational vehicles. The RV Industry Association said that RV manufacturers shipped 10.5 percent more units year-over-year...

How to Develop Content Strategy for Dealer Networks

Content strategy for dealer networks is rare in the manufacturing industry. Very few manufacturers do it well; most don’t do it at all. But in order to interest dealers who are the best fit for your product lines, you need to let them know who you are as an...

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