NetSource Media’s Dealership Advertising Wins 3 Awards in the 2022 AAF Competition
NetSource takes part in the ADDYs, the largest advertising competition in the nation, which is held annually by the North Central Florida American Advertising Federation (AAF). This event offers agencies an opportunity to display their creativity and expertise and recognizes excellence in advertising. NetSource was one of the winners at the event, once again showcasing our ability to deliver exceptional dealership advertising solutions.
Though the competition included advertising for many industries, we submitted industry-specific RV dealership advertising. At NetSource, our focus has always been on innovation, and we’re especially proud of our website solutions for RV dealers. Our team of inspired industry experts lead the way in dealership website design. Continue reading to view our work and see the 2022 award-winning dealership advertising!
NetSource Media Dealership Advertising 2022 ADDY Award Winners
Best Social Media 2022 Award for Juniata Valley RV designed by Lauryn Crowley
Silver ADDY: Online/Interactive, Social Media Single Execution Anti-Hershey Show for Juniata Valley RV designed by Lauryn Crowley.
Silver ADDY: Online/Interactive, Social Media Single Execution for Orchard Travel Trailers designed by Derek Heron.
The 2022 ADDYS Event
The American Advertising Awards are a national competition that takes place in three tiers. The first tier is conducted by the North Central Florida AAF and focuses on recognizing exceptional local advertising. The latest edition of the North Central Florida District 4 ADDYS, was held on February 23 at Cypress & Brewing Co. in Gainesville, Florida. It showcased the outstanding skills of some of the best advertising and marketing professionals in the area.
The event encompassed multiple categories such as print, digital, social media, and video advertising. The competition was open to professional advertising created and broadcasted in the greater Gainesville and Ocala markets from January 1, 2022, to December 31, 2022. NetSource added to its already impressive ADDY collection by winning two Silver ADDYS and receiving the award for the Best Social Media 2022.
Creative Evaluation Method
The evaluation process for selecting the winning entries in each category involves a panel of judges who review all creative aspects of each entry. A Gold ADDY signifies the highest level of creative excellence and surpasses all other entries in the same category. Entries that demonstrate exceptional creativity and merit recognition are awarded a Silver ADDY.
Recipients of both Silver and Gold awards can advance to one of the fourteen regional competitions across the nation, and from there, winners proceed to the national level. NetSource is overjoyed with their 2022 ADDYS success and proud of their team. A special acknowledgement goes out to Derek, Lauryn, and Emma for their outstanding work.
The Panel of Judges
A group of industry experts assesses submissions at the North Central Florida AAF Competition. These judges come from diverse professional backgrounds, including advertising agencies, marketing firms, and media companies. The 2022 ADDYS judges were Alex DiBucci, Jim Overbey, and Geena San Miguel.
Alex DiBucci is an ACD Copywriter at AKQA in New York City. Jim Overbey is a copywriter and creative consultant from Baton Rouge. And Geena San Miguel is an Account Planner at MARCA Miami. Their extensive knowledge ensures that the competition is of the utmost quality, and that the winners accurately represent the most exceptional entries.
Taking Dealership Advertising to the Next Level
NetSource has been a recipient of American Advertising Federation (AAF) recognition for their professional dealership advertising for over two decades. With this year’s ADDY awards, our company’s total ADDY award count has now reached 89.
Winning our awards in the social media category further highlights our commitment to dealership advertising on social media. We take great pride in our accomplishments and the results we get for our dealerships.
We are eager to participate in the 2023 North Central Florida AAF Competition to display our work once again. We’re aiming to surpass our creativity benchmarks with our design services and make it another successful year!