How Dealership Remarketing Can Convert Over 80% of Your Lost Website Visitors
Would it shock you to know that one study stated that up to 96% of website visitors are NOT ready to buy now?
This is something very few dealerships know or are willing to accept. But what if there was a way to stay present and visible to those previous visitors so that when they are ready to buy, you are right there in front of them?
With persistent presence, we can ensure that those who are not ready to buy now become your future customers down the road.
Fortunately, we can help you get there.
Dealership Visibility and The Rule of Seven
Dealerships have long understood how essential it is to remain visible to shoppers.
This is where the Rule of Seven comes in. The Rule of Seven is a long-standing concept that states it takes a minimum of seven exposures to your company before a shopper is interested in buying from you.
Prior to the Internet, the method was carried out through shotgun print and television advertising campaigns.
But with the Internet, you can be more focused on your ideal customer. You want to stay present and visible to those who have already demonstrated an interest in your dealership by visiting your website. In addition, you paid to get them there so letting them disappear for good would be a costly mistake.
You want visitors to frequently see your brand and return to your website. With this strategy, you increase the likelihood of their website visit eventually turning into a purchase.
Why Do They Leave?
Why do shoppers who aren’t ready to buy right now leave your website without returning? Why aren’t they converting in some fashion?
Look at your website. Dealerships often have websites that concentrate on inventory and sales. Where does that leave shoppers? If they aren’t ready to pick out their unit and hear from a salesperson, typically they depart without bookmarking your site or thinking of you again. They will continue to look for helpful information elsewhere based upon where they are in their purchasing journey.
If you’d like to watch a webinar where I discuss the buyer’s journey and the phenomena I call “buy now or goodbye” just CLICK HERE.
Double the Power of Remarketing with Marketing Automation
Remarketing and Marketing Automation form a powerful pair when it comes to recovering lost leads. Remarketing gets your ads in front of people who have already visited your site, and Marketing Automation uses helpful content to get opt-in visitors back on your website. Once a prospect has provided their contact information, a sequence of emails can assist the shopper and solidify your brand.
Remarketing Focuses on Visibility
Shoppers move along in the buyer’s journey as they become more educated and move closer to a purchase. But, the question is: will you be present at the right time?
When you aim to sell but your website visitors aren’t ready to buy, you have a disconnect with them. It means visitors abandon your site to find what they want elsewhere.
They are going to repeat this process until they find a website that engages them with content centralized around their interests or concerns.
Our Marketing Automation Solution
Based on our research, we developed a system that addresses the big problem of lost opportunity and many other problems as well.
In short, we do the following:
- Develop highly engaging content targeted at your website visitors who are researching and shopping
- Implement a smart form that offers this content to visitors before they leave your website
- Develop and deliver a sequence of emails that helps them research and educates them so they engage with your sales team
With this system, there’s nothing for your dealership to develop or implement. We work with you to ensure the content is aligned with your business. We do all the heavy lifting to ensure that we convert as many of those previously lost website visitors as possible.
A Range of Benefits
Although our focus is upon generating engagement with otherwise lost visitors, there are many other direct and indirect benefits gained from our system. Here’s just a few:
- Establish your value
- Accelerate the sales process due to pre-sales education
- Build a sales pipeline
- Use emails to build a connection between potential customers and your brand and keep you top of mind
- Differentiate yourself from competitors
- Utilize an automated always-on leads system
- Maximize otherwise lost marketing web traffic costs
- And more
Our Dealership Marketing Automation Conversion ROI
What makes our program so fantastic is the ROI. Let’s breakdown the numbers using a hypothetical scenario:
- In the past, you lost 2,000 visitors a month on your site
- Opt-in sent to approximately 200 a month.
- Send .5% over to sales as new leads = 10 a month
- Sales converts 10% or 12 NEW DEALS a year
- If your average profit is $7k = $84k in PROFIT!
Even if implementing our Marketing Automation for Lead Recovery program were to cost you $20k, wouldn’t it be well worth it for $84k in profit? Even better news: it’s MUCH more affordable than $20k!
For those who are really serious about recovering lost leads, we developed a plan that combines marketing automation with remarketing. Click here to learn more about this package.
Ready To Learn More?
If you desire an even more expanded solution consider our list building offering.