I’ve heard a lot about MAP (Minimum Advertised Price) online pricing restrictions recently from our RV Dealers imposed by Forest River, Keystone, Open Range and a few other manufacturers. I wanted to remind you that we have a solution that works for everyone and that solution is our Get Sale Price tool.
With our Get Sale Price tool, the dealer selects the manufacturer(s) they want to use this on and it will only display on those units marked as NEW. The dealer then enters their sale prices through our Member Management Console, which does not show online. Your visitors see the “Get Sale Price” link in the price field for those units, they click on it, enter their email address and instantly receive the sale price you’ve entered on the MMC. You will receive a copy of those emails so that you can follow up with the visitor if you want and also get an idea of which units are the most popular.
Visitors love this tool because they can get the sale price instantly for those units – instant gratification. I know when I’m shopping either online or in an actual store, if I don’t see pricing I’m out of there – moving on to another store that does have pricing. I also look for sale items, especially in today’s economy. Looking for sale items is just a natural instinct I think for most Americans today.
Dealers love it because they are not fielding a ton of phone calls or emails from tire kickers, they get copies of the Get Sale Price emails sent to potential customers so they can follow up easily and they are able to make sales to potential customers that more than likely would have moved on to another dealership when they saw the MAP or no pricing at all, which is what some dealers have opted to do.
I can tell you that displaying “Call For Pricing” in the price field is a big mistake – vsitors absolutely hate this. I know this because we get emails from ticked off visitors on RVUSA.com who think we are the people not displaying the prices.
We have a number of dealers using the Get Sale Price tool on their websites. Here’s a few to check out:
- www.genuinerv.com – click on New RVs
- www.houseofcamping.com – click on New RV Inventory
- www.southernrv.com – click on New Inventory
We don’t have to host your website in order for you to use this tool but why not host with us – it doesn’t cost any extra to do so.
If you would like more information on how to add this to your website, send me an email or give me a call (866-643-4625 x 120).
Cindy Spencer 🙂