Is Cumulative Layout Shift (CLS) Hurting Your SEO?
Now, more than ever, Google is putting emphasis on the page experience of users as a top factor for Google webpage rankings. In other words, how online visitors see and interact with your website affects where your website appears in search. A major part of the page experience is measured by what Google calls its Core Web Vitals, which includes...
How Product Descriptions Boost SEO and Sell Inventory
Whether your dealership sells RVs, campers, trailers, boats, or anything outdoor related - your online products need high quality, complete product descriptions. Information on your units for sale helps potential customers decide on a purchase from your dealership. Well written product descriptions also act as SEO boosting content! Rather than...
How to Respond Well to Bad Reviews and Internet Trolls
Regardless of the type of business you own, receiving bad reviews is bound to happen sooner or later. While positive reviews can help raise awareness of your brand and business to new heights and attract new customers, bad reviews can tarnish a company’s reputation. This sends potential customers right to your competitors door! When your...
Everyday Website Updates That Hurt Your Site
Simple, everyday website updates to your dealer site could break it, costing you money! Updating text, adding images, and even making minor changes to your content can negatively affect user experience, causing website visitors to flee your site. Or worse, those edits could completely break functions or pages of your website. Periodic Website...
Low Inventory Pages: Tips to Keep Visitors On Your Site
Nationwide inventory shortages due to low workforce has affected almost every industry. RV, trailer, powersport and marine dealerships, as well as outdoor outfitters have all felt the hurt of the mass inventory shortage. While national supply shortages are common knowledge to most consumers, it doesn’t take away their frustration when shopping on...
Adventure Travel and RV Industry Grow Together
The connection between adventure travel and RVing is not new for many outdoor enthusiasts. Thanks to the pandemic and recent media focus, outdoor activities as a whole have been rejuvenated in the eyes of most Americans. People looking for adrenaline-pumping adventure parks or peace and quiet in the great outdoors have flocked to RVs and...
Outdoor and RV Dealership SEO Strategy
Showing up in Google search results for rv dealerships or other outdoor industries doesn’t just happen by accident – it takes a carefully crafted SEO strategy. SEO stands for search engine optimization, and it is essential if you want your business to rank high in search results. Gone are the days of Yellow Pages. Search Engine Journal says 90%...
PPC Advertising Attracts More Quality Customers
With all the different ways out there to spend marketing dollars, you’ve probably wondered if it’s worth it to invest in pay-per-click ads, or PPC for your dealership or outdoor business. While there are plenty of ways to improve your online presence as a recreational vehicle dealer or outdoor outfitter, we’d argue that your marketing budget...
Improve Customer Service During Busy Seasons
During any busy season, good customer communication with leads and buyers can be difficult. That said, quality customer service is not impossible. With current employment shortages added to the mix, we realize your dealership is likely running at full speed with staff numbers at half capacity. Luckily, there are multiple ways to modify dealership...
Use Lifestyle Content to Outsmart Facebook
The idea of utilizing lifestyle content to grow a business may seem irrelevant to sales. In the past, it has been ingrained in the minds of many businessmen and women to push products, advertise sales, and deals on social media. Without breaking up your sales content, the overselling can lead to a decrease in your bottom line, making your...
Dealership Digital Marketing Services
Understanding what digital marketing services are offered and how they benefit your dealership is priority number one when choosing a digital marketing agency. With so many companies to choose from, whether it be local or national, details matter. NetSource is your full service, customizable digital marketing agency. Through servicing customers...
Call Tracking Phone Number Benefits
Once upon a time, the phone numbers of every person known to us were kept in the archives of our minds. Phone numbers were another way to brand a business, but not anymore. With the invention of the smart phones, remembering phone numbers is no longer necessary. Using a call tracking phone number, or multiple numbers, your business can drill down...
Guide to Dealership Email List Building
You’ve probably heard someone recommend creating and keeping an email list for business marketing. But what’s the big deal? How do you create an email list, and how will an email list building help grow your bottom line? Dealerships pay for outbound marketing, a website, possibly social media management, and let’s not forget staff payroll. With...
How to Take RV Pictures and Sell More
When buying an RV, consumers look for things such as make, model, floor plan and tow requirements. Now more than ever, consumers are shopping from the convenience and safety of their homes. Potential buyers are looking at the interior and exterior aesthetics shown in your RV pictures. People tend to "eat with their eyes" first. Having high...
Facebook Advertising and Apple iOS 14 Update
How Apple iOS 14 Updates Affect Your Facebook Advertising There are many moving parts in the mainstream media regarding apps, finance, the internet, and other related topics. A large spotlight has been put on Facebook and Apple’s rivalry over user privacy, policies, and how they affect one another. While media may speculate on the affects of...