Digital Marketing Strategy for Dealers
Getting Customers You Didn’t Know You Could If the goal of your dealership is to make sales to customers that complete the buyer journey happy, satisfied, and ready to recommend you to others, then let’s talk digital marketing strategy, communication and leads. Saying the Right Things at the Right Time, Online The “flow” of communication with...
Lost Lead Recovery for Dealerships
Lost Lead Recovery for dealerships is essential because the vast majority of your website traffic is not ready to buy. One study put the number at 96%. What can you do to address lost leads? What is Lost Lead Recovery for Dealerships? Many believe that when website traffic does not convert into a sale it's just garbage traffic. However, that...
ADA Compliance Webinar
Does online ADA Compliance apply to your business? We had a webinar so our Compliance & AI expert could educate us on how to avoid rapidly growing legal actions. Do You Understand the Implications of ADA Compliance for Your Website and Dealership? ADA compliance for websites has been confusing for many dealerships and completely off the radar...
Guide to Dealership Lost Lead Recovery Using Remarketing
How Dealership Remarketing Can Convert Over 80% of Your Lost Website Visitors Would it shock you to know that one study stated that up to 96% of website visitors are NOT ready to buy now? This is something very few dealerships know or are willing to accept. But what if there was a way to stay present and visible to those previous visitors so that...
Dealership Marketing Automation 2020 Guide
How Dealership Marketing Automation Can Convert Over 80% of Your Lost Website Visitors Many shy away from dealership marketing automation because the idea of it is so broad. Thankfully, our program has removed the complexity and kept all of the value. So, let's break down how our exclusive maximum impact marketing automation for dealerships can...
SiteSource CMS Guide
Here's how to easily update your site with our exclusive SiteSource CMS (Content Management System)! Table of Contents: Entering Page Settings Customizing the Home Page Creating Fly-Out Menus Managing Pages Form Submissions Adding Images Browser to Use: Google Chrome Login: Go to: Live URL: https://www.yourdomain.com/manage Page Settings: Page...
Why Dealership Google PPC Should Be A No Brainer
In nearly every instance, dealership Google PPC is a no brainer. Yes, there are some situations where margins are really low when PPC doesn't make sense, however, it can be easily managed. If you understand your margins, dealership PPC becomes pretty clear cut. This article is designed for anyone at a dealership where PPC is used or being...
Covid-19: Turn Dealership Shoppers into Buyers
Amidst the COVID-19 pandemic, NetSource’s RV classified site, www.RVUSA.com, is experiencing record highs with both traffic and leads. Clearly recreational customers are here, interested, and shopping. But, during these times are shoppers behaving and thinking differently? What if your expectations and methods aren’t aligned to your customers'...
7 Reasons Why Your Dealership Should Blog
Back in 2017, we created a list of the 4 Reasons Why Your Dealership Needs A Blog, but in the digital space, things change rapidly. While the basics are the same, online marketing has become much more complex in the last 3 years. Even though the Internet is overflowing with content, Google still cares about blogs - which means you should too!...
How To Differentiate Your Dealership From The Competition
Have you ever asked yourself why a shopper should buy from your dealership rather than another? If not, take a moment to ponder that question. Unless you explain how your dealership is different - shoppers usually make purchase decisions based on the lowest price. Some dealerships don’t mind being a low-cost leader - if that’s you, then...
Do More Digitally Webinar – What if They Aren’t Ready to Buy Now?
Welcome to Part 2 of our "Do More Digitally" webinar on demand series. This webinar is entitled: "What if They Aren’t Ready to Buy Now?" In this webinar, I discuss how dealership's current approach to digital marketing, and especially web content on dealership sites, is not aligned to the digital shopper. Not only will you obtain insight into why...
Post Coronavirus Dealership Recovery Action Plan
Waiting on the Coronavirus won’t stop it. It will pass, and when it does will you be positioned better than before? What about your competitors? Will they be standing still during this time or will they be figuring out a way to take advantage of this time? This is really an extraordinary time and it can be seen as a tremendous opportunity to make...
What Marketing Content Goes Where?
I've been asked by many people over the years about why I would put a particular piece of content in a certain place over another. It seems obvious that there are different kinds of places to put content, but there is still a huge lack of understanding about how different avenues are best for different kinds of content. Specifically, there are...
Do More Digitally Webinar – Social Distancing Impacting Dealerships
I just held our first Do More Digital webinar. It's the first in what will be a series of helpful videos for dealership marketing. A good portion of the presentation addresses social distancing and its impact on dealerships. I go into how this new phenomenon needs to propel dealerships toward providing a more robust digital engagement for...
Get Your Email into Their Inbox
Email is one of the most effective marketing methods that exist. It can build rapport, educate, inform, entertain, motivate, and more. However, for dealerships, it takes creativity to understand how to leverage email to advance your business. Before jumping forward it's worth understanding the current status of SPAM. The reason? SPAM filtering is...