Lifestyle Content Sells RVs
The idea of utilizing lifestyle content to grow a business may seem irrelevant to sales. In the past, it has been ingrained in the minds of many businessmen and women to push products, advertise sales, and deals on social media. Without breaking up your sales content, the overselling can lead to a decrease in your bottom line, making your...
Guide to Dealership Email List Building
You’ve probably heard someone recommend creating and keeping an email list for business marketing. But what’s the big deal? How do you create an email list, and how will an email list building help grow your bottom line? Dealerships pay for outbound marketing, a website, possibly social media management, and let’s not forget staff payroll. With...
How to Take RV Pictures and Sell More
When buying an RV, consumers look for things such as make, model, floor plan and tow requirements. Now more than ever, consumers are shopping from the convenience and safety of their homes. Potential buyers are looking at the interior and exterior aesthetics shown in your RV pictures. People tend to "eat with their eyes" first. Having high...
Facebook Advertising and Apple iOS 14 Update
How Apple iOS 14 Updates Affect Your Facebook Advertising There are many moving parts in the mainstream media regarding apps, finance, the internet, and other related topics. A large spotlight has been put on Facebook and Apple’s rivalry over user privacy, policies, and how they affect one another. While media may speculate on the affects of...
Digital Marketing Strategy for Dealers
The goal of dealerships is to make sales. The secondary goal is for their customers to complete the buying journey happy, satisfied, and ready to recommend the business to others. When we think about your customers buying journey, we think leads. So what is your marketing saying to your leads? Saying the Right Things at the Right Time The “flow”...
Lost Lead Recovery for Dealerships
Lost Lead Recovery for dealerships is essential because the vast majority of your website traffic is not ready to buy. One study put the number at 96%. What can you do to address lost leads? What is Lost Lead Recovery for Dealerships? Many believe that when website traffic does not convert into a sale it's just garbage traffic. However, that...
ADA Compliance Webinar
Does online ADA Compliance apply to your business? We had a webinar so our Compliance & AI expert could educate us on how to avoid rapidly growing legal actions. Do You Understand the Implications of ADA Compliance for Your Website and Dealership? ADA compliance for websites has been confusing for many dealerships and completely off the radar...
Guide to Dealership Lost Lead Recovery Using Remarketing
How Dealership Remarketing Can Convert Over 80% of Your Lost Website Visitors Would it shock you to know that one study stated that up to 96% of website visitors are NOT ready to buy now? This is something very few dealerships know or are willing to accept. But what if there was a way to stay present and visible to those previous visitors so that...
Dealership Marketing Automation 2020 Guide
How Dealership Marketing Automation Can Convert Over 80% of Your Lost Website Visitors Many shy away from dealership marketing automation because the idea of it is so broad. Thankfully, our program has removed the complexity and kept all of the value. So, let's break down how our exclusive maximum impact marketing automation for dealerships can...
SiteSource CMS Guide
Here's how to easily update your site with our exclusive SiteSource CMS (Content Management System)! Table of Contents: Entering Page Settings Customizing the Home Page Creating Fly-Out Menus Managing Pages Form Submissions Adding Images Browser to Use: Google Chrome Login: Go to: Live URL: https://www.yourdomain.com/manage Page Settings: Page...
Why Dealership Google PPC Should Be A No Brainer
In nearly every instance, dealership Google PPC is a no brainer. Yes, there are some situations where margins are really low when PPC doesn't make sense, however, it can be easily managed. If you understand your margins, dealership PPC becomes pretty clear cut. This article is designed for anyone at a dealership where PPC is used or being...
Covid-19: Turn Dealership Shoppers into Buyers
Amidst the COVID-19 pandemic, NetSource’s RV classified site, www.RVUSA.com, is experiencing record highs with both traffic and leads. Clearly recreational customers are here, interested, and shopping. But, during these times are shoppers behaving and thinking differently? What if your expectations and methods aren’t aligned to your customers'...
7 Reasons Why Your Dealership Should Blog
Back in 2017, we created a list of the 4 Reasons Why Your Dealership Needs A Blog, but in the digital space, things change rapidly. While the basics are the same, online marketing has become much more complex in the last 3 years. Even though the Internet is overflowing with content, Google still cares about blogs - which means you should too!...
How To Differentiate Your Dealership From The Competition
Have you ever asked yourself why a shopper should buy from your dealership rather than another? If not, take a moment to ponder that question. Unless you explain how your dealership is different - shoppers usually make purchase decisions based on the lowest price. Some dealerships don’t mind being a low-cost leader - if that’s you, then...
Do More Digitally Webinar – What if They Aren’t Ready to Buy Now?
Welcome to Part 2 of our "Do More Digitally" webinar on demand series. This webinar is entitled: "What if They Aren’t Ready to Buy Now?" In this webinar, I discuss how dealerships' current approach to digital marketing (particularly web content on dealership sites) is not aligned to the digital shopper. Not only will you obtain insight into why...