Lost Lead Recovery for Dealerships
Lost Lead Recovery for dealerships is essential because the vast majority of your website traffic is NOT READY TO BUY. One study put the number at 96%. What can you do to address lost leads? What is Lost Lead Recovery for Dealerships? Many believe that when website traffic does not convert into anything it's just garbage traffic. That's not...
ADA Compliance Webinar
Is it time to learn about ADA Compliance? We had a webinar so our Compliance & AI expert could educate us on how to avoid the rapidly growing legal actions. Do You Understand the Implications of ADA Compliance for Your Website and Dealership? ADA compliance for websites has been confusing for many dealerships and generally off their radar....
Guide to Dealership Lost Lead Recovery Using Remarketing
How Dealership Remarketing Can Convert 80%+ of Your Lost Website Visitors Would it shock you to know that one study stated that up to 96% of website visitors are NOT ready to buy now? This is something very few dealerships know, or are willing to accept. . Understanding how and why this is possible, and then addressing it, is key to your...
Dealership Marketing Automation 2020 Guide
How Dealership Marketing Automation Can Convert 80%+ of Your Lost Website Visitors The idea of dealership marketing automation can be very broad. This is the very reason why so many shy away from the entire idea. However, we've removed the complexity and kept the value. So, let's break down our exclusive maximum impact marketing automation for...
SiteSource CMS Guide
Here's how to easily update your site with our exclusive SiteSource CMS (Content Management System)! Table of Contents: Entering Page Settings Customizing the Home Page Creating Fly-Out Menus Managing Pages Form Submissions Adding Images Browser to Use: Google Chrome Login: Go to: Live URL: https://www.yourdomain.com/manage Page Settings: Page...
Covid-19: Turn Dealership Shoppers into Buyers
NetSource’s RV classified site, www.RVUSA.com, is experiencing record highs with both traffic and leads. Clearly recreational customers are here, interested, and shopping. But, during these times are shoppers behaving and thinking differently? What if your expectations and methods aren’t aligned to your customers' behaviors as shoppers? What if...
7 Reasons Why Your Dealership Should Blog?
Back in 2017, we created a list of the "4 Reasons Why Your Dealership Needs A Blog", however things change quickly. Digital marketing is more complex than it was 2 years ago. While many processes and components are the same, what is considered important and other nuances change very frequently. Our first article was about a "having a blog", this...
High Impact Changes Differentiate Your Dealership
Did you ever ask yourself why a shopper should buy from your dealership versus another? If you haven’t, now is a good time to do so. Unless you explain how your dealership is different - everything comes down to the lowest price. Some dealerships don’t mind being a low-cost leader. If that’s your business, then you should promote that. However,...
Do More Digitally Webinar – What if They Aren’t Ready to Buy Now?
Welcome to Part 2 of our "Do More Digitally" webinar on demand series. This webinar is entitled: "What if They Aren’t Ready to Buy Now?" In this webinar, I discuss how dealership's current approach to digital marketing, and especially web content on dealership sites, is not aligned to the digital shopper. Not only will you obtain insight into why...
Post Coronavirus Dealership Recovery Action Plan
Waiting on the Coronavirus won’t stop it. It will pass, and when it does will you be positioned better than before? What about your competitors? Will they be standing still during this time or will they be figuring out a way to take advantage of this time? This is really an extraordinary time and it can be seen as a tremendous opportunity to make...
What Marketing Content Goes Where?
I've been asked by many people over the years about why I would put a particular piece of content in a certain place over another. It seems obvious that there are different kinds of places to put content, but there is still a huge lack of understanding about how different avenues are best for different kinds of content. Specifically, there are...
Do More Digitally Webinar – Social Distancing Impacting Dealerships
I just held our first Do More Digital webinar. It's the first in what will be a series of helpful videos for dealership marketing. A good portion of the presentation addresses social distancing and its impact on dealerships. I go into how this new phenomenon needs to propel dealerships toward providing a more robust digital engagement for...
Get Your Email into Their Inbox
Email is one of the most effective marketing methods that exist. It can build rapport, educate, inform, entertain, motivate, and more. However, for dealerships, it takes creativity to understand how to leverage email to advance your business. Before jumping forward it's worth understanding the current status of SPAM. The reason? SPAM filtering is...
NetSource Wins 2020 Addy American Advertising Award
Continuing upon a history of recognition by our peers, On Friday, February 21, 2020, NetSource was awarded another Addy Award. This year NetSource won a Gold level award for our “5 Reasons to Switch Marketing Agencies” content design. NetSource’s Director of Operations, Melissa Thrush and Director of Marketing, Kevin Shayne were present to accept...
SEO for Dealership Inventory
This article can be super short. I could just say you need unique dealership inventory descriptions for SEO (search engine optimization). However, I’ll try to elaborate a little so it is understood why this is the case. Be Descriptive for Dealership Inventory SEO Google thrives on words. There’s no way around that. Their search engine ranking...