How to Run Successful Automotive Inventory Ads on Facebook
If you run a dealership of any kind, you NEED to be using Facebook’s Automotive Inventory Ads. When compared against generic paid ads on Facebook, AIA campaigns generated 4x more exposure. You could be missing out on tons of leads and exposure for your business if you're skipping out on these ads. They require some finesse to set them up, but if...
Local SEO Guide: 4 Steps to Boosting Your Google Business Profile
If you're a dealership or other outdoors company with a physical location, local SEO is a must-do! The very best way to have a presence on local searches is through Google Business Profile. As of Jan 2022, Google’s market share is about 86%. Bing comes in at the number 2 spot with less than 8%. Since the majority of searches are happening on...
Why RV Classifieds Matter For Your Dealership
What if your RV dealership could take one simple step to bolster your leads by 20%? Great news: this is completely possible! The key is listing your inventory on RV classifieds. Not just any classifieds site though; the most effective way to get there is by listing on RVUSA. Dealers who list on RVUSA see an average 20% increase in leads compared...
Boost Your Local SEO Ranking with Google Business Profile
Local search engine optimization can help your business find its best new customers. Local SEO gets your business in front of potential clients who are already searching for your products or services nearby. Part of this strategy is the optimization of your Google Business Profile. This SEO pushes your business higher in the Local Pack or Map...
Tips for RV Dealers Posting on RVUSA
When listing your dealership's RV inventory online, it's important to optimize your listings to get more leads. A combination of well-written descriptions and plenty of photos can increase the number of people interested in your RV and help it rank higher in searches. To get the most out of RVUSA, NetSource's classifieds website, and other RV...
PPC Advertising Attracts More Quality Customers
With all the different ways out there to spend marketing dollars, you’ve probably wondered if it’s worth it to invest in pay-per-click ads, or PPC for your dealership or outdoor business. While there are plenty of ways to improve your online presence as a recreational vehicle dealer or outdoor outfitter, we’d argue that your marketing budget...
How AIA Campaigns Improve Dealer Facebook Ads
If you're looking to get more qualified leads from Facebook and Facebook Marketplace, then you need to be using Meta's new Automotive Inventory Ads, or AIA campaigns. Gone are the days when anyone could put an ad up on Facebook or post a unit in Marketplace and have it seen. Facebook has changed the way they showcase automotive-based ads, and...
Pinterest for Dealerships: A How-To Guide
For those of you who have been on the internet in the past 15 years, you’ve probably heard of Pinterest. It is a great place to discover new websites, innovative ideas and helpful products that can make your life better! Users look to Pinterest as a source of inspiration for an upcoming vacation, home decor or improvement projects, or recipe...
Are Core Web Vitals A Google Ranking Factor?
Previously, Google updates usually focused on things like keywords, content and linking. In the summer of 2021, things changed. Along came Core Web Vitals, a set of three important ranking signals based on how webpages respond to users. Former SEO strategies alone will not be enough to hold your Google ranking when paired next to your...
Google Business Profile Local SEO Management
Google Business Profile, formerly known as Google My Business, offers businesses a way to present and manage their company across all of Google’s platforms. The business profile and the Google Profile Manager announced a name change along with some exciting feature additions to their business listing platform in November 2021. But we’ll get to...
Microsoft Office 365 Managed Services for Dealers
When your business is looking for a total email, application, and communication solution, a Microsoft Office 365 Managed Services may be the perfect custom, convenient solution. Whether your business is bustling with 100 or more employees, or you’re a smaller mom and pop-type with only 5-10, Office 365 Managed Services can work for you. Within...
The Rise of Conversion Vans and Skoolies
With a unique look and inherently custom touch, conversion vans and skoolies are showing up more often in the RVing community. As an RV dealer, we suspect you’ve gotten wind of this new trend and are probably aware of its growing popularity. While some dealership customers are devout owners of conventional RVs and travel trailers, others are...
Is Cumulative Layout Shift (CLS) Hurting Your SEO?
Now, more than ever, Google is putting emphasis on the page experience of users as a top factor for Google webpage rankings. In other words, how online visitors see and interact with your website affects where your website appears in search. A major part of the page experience is measured by what Google calls its Core Web Vitals, which includes...
How Product Descriptions Boost SEO and Sell Inventory
Whether your dealership sells RVs, campers, trailers, boats, or anything outdoor related - your online products need high quality, complete product descriptions. Information on your units for sale helps potential customers decide on a purchase from your dealership. Well written product descriptions also act as SEO boosting content! Rather than...
How to Respond Well to Bad Reviews and Internet Trolls
Regardless of the type of business you own, receiving bad reviews is bound to happen sooner or later. While positive reviews can help raise awareness of your brand and business to new heights and attract new customers, bad reviews can tarnish a company’s reputation. This sends potential customers right to your competitors door! When your...