Feb 18, 2016 | General Dealership Marketing
Help your dealership stand out in a sea of competition with an effective branding strategy and great logo design. If your business is adrift in an ocean of competition, looking to pull new clients onboard, consider an effective branding strategy as your navigation...
Feb 11, 2016 | General Dealership Marketing
These days, almost everyone has a smartphone or cell phone in their pocket, purse, or hand at all times. Smartphones in particular have become increasingly popular in the past few years and are many people’s main source for internet browsing. In fact, since 2014,...
Dec 23, 2015 | General Dealership Marketing
We met Dave Tosh at the NATDA Show in 2011 when he had just taken over the ownership of a trailer dealership in West Michigan. He knew he was going to need a new website, but he needed some time to complete the transfer of ownership. We kept in touch through that...
Dec 23, 2014 | General Dealership Marketing
Check out our Best of 2014 List on Facebook and learn which tips & tricks for your website and digital advertising you’ll want to carry into 2015. Our tips address dealer marketing issues we covered in our blog in 2014. Use the provided links to check out...
Dec 16, 2014 | General Dealership Marketing
Digital marketing has not historically been a part of many manufacturers’ budgets, but as technology evolves to the point where in-person sales presentations are not necessary and B2B customers shift financial resources away from the travel required for trade show...
Oct 28, 2014 | General Dealership Marketing
Boat dealers have special internet marketing needs, so it’s extremely valuable to have someone with knowledge of the industry managing their digital advertising campaigns. In addition to an attractive website and typical internet marketing activities, there’s often a...
Oct 23, 2014 | General Dealership Marketing
Just as in any other industry, RV dealers want to make sure their marketing is effective and that they are spending every advertising dollar as wisely as possible. Here are some recommendations for RV dealers when selecting an internet marketing solution. • An...
May 9, 2013 | General Dealership Marketing
SEO, Search Engine Optimization, is a term many scammers / spammers use to attract the attention of anyone with a website. The promise of page 1 placement in the search engines, the guarantee of top ranking for your keywords, search engine optimization at a very low...
Apr 22, 2013 | General Dealership Marketing
Many of our dealers have a secure online credit application integrated into their website. This makes it easier for their potential customer to send the majority of the information the dealership needs in order to obtain credit information for him and/or her to...
Jan 4, 2012 | General Dealership Marketing
January through March is a busy time for dealers who participate in RV Shows. A lot of preparation and work goes into getting ready for these events. Here are a few of the online tools you can use to make sure your RV shows are a success – available only...
May 16, 2011 | General Dealership Marketing
Eighty-five percent of the units on RVUSA.com show pricing, but that is still – by far – the biggest complaint that we receive from individuals shopping for RVs. It’s no secret that most consumers in the buying cycle are doing extensive online research...
Nov 5, 2009 | General Dealership Marketing
I’ve heard a lot about MAP (Minimum Advertised Price) online pricing restrictions recently from our RV Dealers imposed by Forest River, Keystone, Open Range and a few other manufacturers. I wanted to remind you that we have a solution that works for everyone...
Oct 16, 2009 | General Dealership Marketing
With 95 standard reports and a wide variety of custom reports that you have the capability of creating in SmarterStats, it’s hard to tell which are the most important to keep an eye on. Most people really only need to keep track of 3 or 4 reports including:...
Sep 16, 2009 | General Dealership Marketing
Dan Aykroyd, a famous actor and comedian, now a distiller, is touring the country in a customized RV promoting his new high-end vodka. He’s making his way to restaurants, bars and liquor stores across America promoting his vodka. There are no additives,...
Mar 4, 2009 | General Dealership Marketing
There are a lot of RV Dealers waiting to list their inventory online on various RV Classifieds or RV Portal websites until they “feel” the 2009 season start. They are measuring that by when they see sales go up, which is a common mistake that up until...
