Dealership Marketing Automation 2020 Guide
How Dealership Marketing Automation Can Convert Over 80% of Your Lost Website Visitors Many shy away from dealership marketing automation because the idea of it is so broad. Thankfully, our program has removed the complexity and kept all of the value. So, let's break down how our exclusive maximum impact marketing automation for dealerships can...
SiteSource CMS Guide
Here's how to easily update your site with our exclusive SiteSource CMS (Content Management System)! Table of Contents: Entering Page Settings Customizing the Home Page Creating Fly-Out Menus Managing Pages Form Submissions Adding Images Browser to Use: Google Chrome Login: Go to: Live URL: https://www.yourdomain.com/manage Page Settings: Page...
Why Dealership Google PPC Should Be A No Brainer
In nearly every instance, dealership Google PPC is a no brainer. Yes, there are some situations where margins are really low when PPC doesn't make sense, however, it can be easily managed. If you understand your margins, dealership PPC becomes pretty clear cut. This article is designed for anyone at a dealership where PPC is used or being...
Covid-19: Turn Dealership Shoppers into Buyers
Amidst the COVID-19 pandemic, NetSource’s RV classified site, www.RVUSA.com, is experiencing record highs with both traffic and leads. Clearly recreational customers are here, interested, and shopping. But, during these times are shoppers behaving and thinking differently? What if your expectations and methods aren’t aligned to your customers'...
7 Reasons to Have an RV Dealership Blog
Back in 2017, we created a list of the 4 Reasons Why Your Dealership Needs A Blog. In the wide world of the internet, things change rapidly. While the goals are the same, online marketing has become much more complex to do correctly in the last few years. When strategically planning how to be found at the top of Google search results and build...
How To Differentiate Your Dealership From The Competition
Have you ever asked yourself why a shopper should buy from your dealership rather than another? If not, take a moment to ponder that question. Unless you explain how your dealership is different - shoppers usually make purchase decisions based on the lowest price. Some dealerships don’t mind being a low-cost leader - if that’s you, then you...
Do More Digitally Webinar – What if They Aren’t Ready to Buy Now?
Welcome to Part 2 of our "Do More Digitally" webinar on demand series. This webinar is entitled: "What if They Aren’t Ready to Buy Now?" In this webinar, I discuss how dealerships' current approach to digital marketing (particularly web content on dealership sites) is not aligned to the digital shopper. Not only will you obtain insight into why...
Post Coronavirus Dealership Recovery Action Plan
Waiting for the coronavirus to end won’t stop it. Eventually in time it will pass, but we can't predict when. When that day comes, will your business be positioned better than before? What about your competitors? Will they be standing still during this time or will they be figuring out a way to take advantage of it? You can view this time as a...
What Marketing Content Goes Where?
I've been asked by many people over the years why I would put a particular piece of content in a certain place over another. From websites to email blasts, there are different kinds of places to put content, but there is still a huge lack of understanding about how different avenues are best for different kinds of content. The differences between...
Do More Digitally Webinar – Social Distancing Impacting Dealerships
I just held our first Do More Digital webinar. It's the first in what will be a series of helpful videos for dealership marketing. A good portion of the presentation addresses social distancing and its impact on dealerships. I go into how this new phenomenon needs to propel dealerships toward providing a more robust digital engagement for...
Get Your Email into Their Inbox
Email is one of the most effective marketing methods that exist. It can build rapport, educate, inform, entertain, motivate, and more. However, for dealerships, it takes creativity to understand how to leverage email to advance your business. Before jumping into email marketing, it's worth understanding the current status of SPAM. The reason?...
NetSource Wins 2020 Addy American Advertising Award
Continuing upon a history of recognition by our peers, NetSource was awarded another Addy Award on Friday, February 21st. This year NetSource won a Gold level award for our “5 Reasons to Switch Marketing Agencies” content design. NetSource’s Director of Operations, Melissa Thrush and Director of Marketing, Kevin Shayne were present to accept the...
SEO for Dealership Inventory
In theory, this article on how to optimize SEO (search engine optimization) for dealership inventory could be super short: I could just say you need unique dealership inventory descriptions for SEO. While that is the main point we'll cover here, we'll go a little bit more in-depth so you understand exactly why inventory descriptions are so...
Leads That Convert To Sales
Obtaining leads that convert to sales is the one of a couple of holy grail items in sales and marketing. What owners and sales staff desire most are quality leads without any fuss. In fact, rarely does anyone want to deal with the complexities involved in qualified lead generation. They just want the leads - the sales ready ones, the good ones....
Getting More Dealership Leads for Good and For Real
Can you really grow your leads by 30-40% or more? We'll show you the path to getting more dealership leads for good and for real. No special formulas, no inside special innovations, no tricks, and no deception. Read on and you'll see how to get more dealership leads all through some simple math. Getting More Dealership Leads All digital marketing...