Inventory Management for Dealers

Visit NetSource Media to get started on your hassle-free inventory management! As an RV dealer, managing your inventory is a top priority. Not only do you have to keep track of what’s on your lot, but you also want your RVs to be visible online. Read more about our...

Website Features Series Part 1: Your Home Page

No matter how big or small your dealership is, we build all our websites using the very best and latest technology in content management. Our current content management system, SiteSource 3.0, gives dealerships the ability to customize everything on their new website,...

Why Use Video in Unit Ads

Take your unit ads to the next level by including well-made, appealing videos. Even the best written listing with top-notch photographs can’t match the advertising wallop that including a video gives your RV unit ads. We’ve all heard that a picture is worth a thousand...

Quick Tips for Creating Effective Inventory List Pages

If you have a dealership, you are probably aware that nearly all customers research large purchases online before they visit your lot. So, why not capture those visitors while they are researching? Build informative and engaging inventory list pages that educate the...

How to Conduct a Content Audit

A content audit is a painstaking, tiresome process that will only solidify everyone’s belief that there is much work to be done. So why on earth would you do one?   If your organization has determined that its current strategy isn’t working, or if it has no...

How to Write a Compelling About Page for Your Dealership

The About page is an important part of a dealership’s website because it can help potential customers gain trust in the company, which facilitates purchase decisions. The About page is usually the focus of intense scrutiny during website development, but is often...

Mobile-Friendly Websites for RV Dealerships

Do you know how many of your potential customers are using their mobile devices to view your website? You can find out in Google Analytics:   Unfortunately, this will not tell you how many users abandon your mobile site before it even loads. Your RV dealership...

How to Develop Content Strategy for Dealer Networks

Content strategy for dealer networks is rare in the manufacturing industry. Very few manufacturers do it well; most don’t do it at all. But in order to interest dealers who are the best fit for your product lines, you need to let them know who you are as an...

Mobile Traffic Review

In 2012, what percentage of your website traffic was from mobile users? If you have Google Analytics, you can find this information pretty easily.  I went through several of the dealer websites that we host, both RV Dealers and Trailer Dealers, found the month in 2012...

The Importance of Mobile Websites

Many of the dealers that I’ve had the pleasure of speaking to recently are contemplating a mobile website for their dealership.  This is an excellent idea. Last May, I wrote a blog post on “What is a mobile enabled website and why do you need one?”. ...

Are you a raving fan of your inventory pages?

Are you a raving fan of the trailer inventory pages you have on your website? More importantly are your website visitors, aka potential customers, raving fans of your trailer inventory pages? Here’s what Leslie at Whitespruce Trailer Sales has to say about our...

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